Thinking About the Text- Rubin and Advertisements R Us

1. Melissa Rubin offers that we can learn a lot about cultures by exploring the way companies make ads to appeal to audiences. She looks at a Coca-Cola add in great detail, especially at the types of people pictured in it and what they are wearing. By also examining their placement in the add, one might learn of their importance in that society. She has persuaded me to accept her conclusions.

2. She incorporates historical context by explaining where the United States was after Wold War II. She talks about people's work ethics and their respect for the military, which corresponds to the workers and military members at the very front of the ad. Her historical context also addresses the lack of women and other races pictured, as well as the factories and building structures in the background. She uses her own opinion alongside historical information to explain each part of the add, which to me adds credibility and makes it seem more believable.

3. Questions you can answer by analyzing an ad might include, "What elements does the ad use to connect to the audience?" "How have ads in the past helped to change the public's mindset about politics, race, or other current issues?"

4. Ads now-days reflect very different values. Most ads don't have so many people, but focus more on individuals or families. They also include more women and people of all sorts of races and ages. Any words used are put in different fonts, colors and sizes, making them pop out. Slogans and taglines try to make us feel free, independent and happier. Each ad claims to sell the next best and biggest thing to help you in your pursuit of happiness.
 
image from galleryhip.com