Tuesday, October 21, 2014

Examining How a Position is Expressed

Music videos are most interesting to me. They make use of music, art, actions, and words all in one place, and usually in only a few minutes. One of my favorites is Nena's 99 Luftballons. Even though it is originally written in German, the translated words still take a stand. Nena supports her position by painting a colorful picture describing her sending 99 balloons into the atmosphere and watching a war-hungry world react.
In the video she is seen in a bleak place with lots of smoke. As she tells this story through song, it invites the listener to imagine such a world. The last verse leaves the listener in a scene of desolation. Viewers are moved to action, that they might help prevent such a thing.
If I were to revise it for a different audience I would consider who they were and why it's important to them. For example, it was later translated into English. Some of the words and the story was changed to appeal more to those listeners.
If I were to create it in a different medium, it would be vastly different. Let's take a blog post for example. I can't use music or video, so I would have to tell the story some other way.

99 Luftballons song in German: https://www.youtube.com/watch?v=qfPTC7-wCL8
Literal translation of the song into English: http://german.about.com/library/blmus_nena99luftbE.htm
English version, 99 Red Balloons lyrics: http://german.about.com/library/blmus_nena99redb.htm

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